The Cyclic Business Development model® or CBD model in short [DIWANIYA – J.R. Schütt & A.J. Boelen, 2012] is a mental framework to identify the Business Development opportunities for our clients and what the best approach would be to capitalize on such opportunities. The framework acts as an interdisciplinary communication tool. The model keeps you focused on constantly growing your organization and creating future revenue streams.This framework requires you to categorize your goals into three different ‘perspectives’:
What is your cause? What do you believe? The Value Disciplines approach works on the assumption that an organization is most likely to excel at what it is already good at. You’re encouraged to choose one main value discipline for your organization and ensure that you have sufficient components in your strategy driving towards this discipline. You can make an honest assessment about whether your strategy aligns to your stated competitive advantage.
The notion that innovation is a key vehicle for competitive advantage is well accepted. Organizations who can manage in the present as well as focus on the future, and who can balance exploitative innovations and exploratory innovations well in daily life shall be successful on the long term. The Cyclic Innovation Model is an strategic innovation framework that focuses on the change processes and its interaction to realize the growth.
To push your business forward and make it bigger you need a clearly defined growth strategy. A growth strategy usually starts by identifying and accessing opportunities within your market. It goes beyond your business and marketing plans. A good growth strategy will replace random and opportunistic Business Development with a reliable and systematic approach to growth. The Market oriëntation model and Ansoff Matrix forces you to think more deeply about exactly how you’re going to achieve that growth.
Our Business Development professionals are highly passionate about what they do, and they strive to be the best in the industry within his/her specialist sectors. But simply hiring people with a strong track record is not enough since Business Development tasks are of a changeable and complex nature.
Our professionals are multi-faceted; analytically skilled and able to manage big projects and communicate with many different kinds of people. They are knowledgeable of several disciplines and roles and while being proficient in them all, they also know how to activate and make use of its network. DIWANIYA manages these competences over time and develop them to match the tasks at hand.
Alexander has many years of experience in managing creativity and combining expertise, focusing on Business Development by innovation. He has a background in Architectural & Urban design, Knowledge Management and (geo-) Modeling & simulation. He has broad experience within the LOGISTICS sector.
Ad is an allround expert with a special sense for the right entrepreneurial developments. A seasoned business consultant with an often refreshing vision on strategic changes. His mission is to accelerate innovation by cooperation with partners and startups and applying the latest startup insights in corporates. He acts on the intersection of technology and business and constructs executable solutions from business ideas and translates technical topics into comprehensible business concepts. Ad has a technical background in Electronics and Information Technology and extensive experience within the HIGH TECH sector.
Jan can be characterized as an enthusiastic, loyal business manager with vision who knows how to inspire colleagues to gain more out of their work. Jan focuses on improving and adapting existing work situations. Based on a clear formulated vision, he sees what needs to be done. He closely following trends to compile new product / market combinations timely. “Pulling” to organizations has become his second nature. He is experienced in dealing with crisis situations as demonstrated during his years of work activities in Africa and Asia where finding creative solutions was vital to continuing the operations. Jan has a background in Business Informatics and specialized in integrated care processes and change management within the HEALTH CARE sector.
Roy is a passionate, entrepreneurial manager and business leader working in commercial and operations management positions within the MARITIME and High Tech sector for over 25 years. Proven track record in Business Development, marketing and sales. Adept at driving growth of company revenues and improving business performances. Bringing balance between big picture thinking, follow-through and the “nuts and bolts” of actual delivery. With his broad industry knowledge and years of work experience abroad, he has developed a strong cultural awareness. He understands like no other the differences in thinking towards common problems and how to work together to solve problems. Background in Electrical Engineering, Business Administration and ICT Strategy & Governance.
Peter is an experienced business developer with a great sense for spotting high-potential innovations and an even greater drive for pushing these innovations into real business. He knows how to develop new products and market propositions based on actual market demand – Lean Startup enthousiast. Good understanding of major trends and market developments. He holds a PhD in Physics, a MBA and is a qualified US Management Accountant. Specialized in creating new ventures and intellectual property valorization service (often called technology transfer) within the HIGH TECH sector.
As a rapidly growing company, we are always looking for talented professionals with passion for Business Development to collaborate and creating new business. If you’re interested to be part of an innovative group of people in a fun and rewarding environment, we would like to hear from you.
Please let us know how you can contribute to our growth!
Contact: Roy Schütt | Managing Partner
Email: roy.schutt@diwaniya.nl
DIWANIYA is a service provider in human capital, specialized in the field of BUSINESS DEVELOPMENT. We support, advise and supervise senior and top management of companies that work hard under the daily pressure of running their business, to gain sustainable competitive advantage and to take profitable positions in their market but not satisfied with the results.
By employing capable business development professionals for a shorter or longer period of time is the way forward for many companies, to become more effective in exploring new business growth, delivering accelerated development of their existing business and ensuring an efficient execution of strategy and strategic projects.
DIWANIYA charges small, medium-sized and corporates with the necessary resources and capabilities at every stage of the business life cycle, at every level in the organization, at any time.
We have embarked on a journey which began in 2004 to explore the best practices within the emerging discipline of Business Development. Today, we have positioned ourselves as the market leaders within the field through a close collaboration with business developers, business leaders and leading academic institutions across The Netherlands.
Our business is our reputation. We believe that commitment, delivery and integrity are essential to building a business, and it is these ideologies in which DIWANIYA adheres to.
We help grow enterprises who are ready for their next level up — and how to get there in actual practice. Based on the overall experience of the DIWANIYA core team and through the network of the DIWANIYA partners, we are well positioned to offer you following services:
CAPACITY | Recruitment & Executive Search, COUNSELING | Training & Coaching and CONSULTING | Interim-Management at any stage of the Business Development process.
We evaluate innovative ideas, strategies and market trends. Idea screening criteria are used to determine compatibility with overall business objectives and whether the idea would offer a viable return on investment. We create mini business case proposals for best ideas. We examine and prioritize viable ideas on its feasibility and desirability. We create detail business case proposals. We analyze idea pipeline KPIs, develop alternative concepts to meet the needs and in parallel we re-think business operations and ways of working. We gather evidence and learning around business concepts through experimentation and user testing, in order to make faster, informed, de-risked decisions. In paralel, we create commitment, sponsorship and set-up and negotiate partnerships. We adjust and optimize the business case. As ‘Project Manager’ we manage the operational implementation and execution of the innovation, including upscaling. We secure partnerships. We manage the business case. We assist and support Business Management during the market introduction. We pick up learning from the commercial roll-out, transmit learning to management and refuels the innovation strategy cycle.Idea screening
Concept development
Concept validation
Realization
Launching and Anchoring
DIWANIYA’s added value lies in its strong commercial focus and its pragmatic and hands-on approach
DIWANIYA’s success lies with its team of professionals. They work closely with and along-side its clients, focusing on their core business and commercial objectives
The DIWANIYA team has long-term experience and a proven track record in Business Development across different industries and in various international markets
DIWANIYA’s extensive international network and its overall expertise, allowing for tangible results in a short period of time
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