Product Leadership

From local to global

Business Cluster: Product Leadership

Product leadership as a competitive strategy aims to build a culture that continuously brings superior products to market. Here product leaders achieve premium market prices thanks to the experience they create for their customers.

The corporate disciplines they cultivate include a.o. Research portfolio management, Product Management and Marketing

BCM subjects aimed at Product change – innovations to introduce or improve products

  • Product innovation. Product innovation is a type of low-customer impact innovation that is more noticeable for the consumer and it is related either to the enhancement of a company’s older products, either to the development of new products which are based on new technologies or which solve new needs of a consumer.

  • Service innovation. Many companies make incremental improvements to their service offerings, but few succeed in creating service innovations that generate new markets or reshape existing ones. Service innovation is type of medium customer impact innovation.

  • Business model innovation. Business model innovation is the art of enhancing advantage and value creation by making simultaneous—and mutually supportive—changes both to an organization’s value proposition to customers and to its underlying operating model. At the value proposition level, these changes can address the choice of target segment, product or service offering, and revenue model. At the operating model level, the focus is on how to drive profitability, competitive advantage, and value creation through these decisions on how to deliver the value proposition Business model innovation is type of high customer impact innovation.