The Expansion strategy reveals the firm’s eagerness for growth in terms of profit maximization. The reasons for the expansion could be survival, higher profits, increased prestige, economies of scale, larger market share, social benefits, etc. 

Transactional change management

Lowering your cost (efficiency) to serve through the use of new technology ensures you stay operational flexible in your core business. Such rather simple and predictable outcomes need transactional or developmental change management. This type of changes improve on previously established processes and procedures and does not necessarily have to be of a large-scale. While not necessarily being an extensive change, they are the most frequent type of organizational change.

Businesses experience these types of changes as incremental improvements in response to a desire to improve efficiencies, address a detected deficiency, or build upon prior success (existing technology – existing market). Because developmental changes are typically incremental and non-disruptive, they have a lower level of resistance within an organization. Over time, these smaller changes build and produce positive returns to the company that may compound over time to being a significant value driver.

Companies using the expansion strategy are ‘followers’ waiting till  their customers demand a change of products or services (passive expansion strategy), take a want and see approach, have a focus on operations or look for low-risk opportunities (reactive expansion strategy). Failing to respond to the need for improvement may have the opposite effect and represent a loss of market share over time.

Our positioning:

As ‘Business Developers’ we develop your growth through improvements and refinements on existing business offering, processes and practices 

Our business activities are closely aligned to the current business. As ‘Business Developers’ we seek to improve the systems that already exist, making them better, faster cheaper.

We follow concentrated growth strategies (product- and market development and horizontal integration) and vertical integration to accomplish your objectives.