The exploit strategy highlights the organization’s profit-making objective. Firms utilizing the exploit strategy should create a market-oriented culture i.e. they should not only stress more on its marketing research and market intelligence to find out what its customers want but it should cover the whole business and provide continuously superior customer value to them. Clearly, a market orientation culture will provide superior performances for a business. Market-oriented firms exploit the existing resources in a more efficient way.

Business Development themes

As ‘Business Operators’ we are biased on better ways of doing things as well as a more profitable business portfolio. We are improving existing market positions and improving the company’s competitiveness and market share within already-defined businesses. Our work typically focuses value creation on existing business processes and practices to improve efficiency, find new customers, cut down on waste and increase profits.

  • Brand innovation. Use branding as a way to control and manage consumers’ perceptions about their products and image. In many cases, branding creates superior competitive advantage for firms. It is therefore not surprising that firms that invest more in innovation also invest more in branding. How much a firm should invest in branding is critically dependent on the business model that the firm pursues.

  • Service innovation. Service innovations can for instance be new solutions in the customer interface, new distribution methods, novel application of technology in the service process, new forms of operation with the supply chain or new ways to organize and manage services. Service innovation always includes replicable elements that can be identified and systematically reproduced in other cases or environments.

  • Business process innovation. BPI involve the activities and operations that produce an enterprise’s primary offerings. Innovating here requires a dramatic change from “business as usual” that enables the company to use unique capabilities, function efficiently, adapt quickly, and build market-leading margins. Business process innovations often form the core competency of an enterprise, and may include patented or proprietary approaches that yield advantage for years or even decades. Ideally, they are the “special sauce” you use that competitors simply can’t replicate.

  • Collaborative networking. A fast-emerging alternative management model that assumes the best organizations are networks and not hierarchies is steadily redefining the ways large numbers of people work together. Hierarchical bureaucracies are fast becoming obsolete for the simple reason that we suddenly find ourselves in a completely new world with a completely different set of rules. This new world is aptly called the Wiki World because business excellence is only possible if organizations are designed to manage at the pace of accelerating change.