The expand strategy reveals the firm’s eagerness for growth. Growth resemble a kind of ladder, where lower-level rungs present less risk but maybe less quick-growth impact. As you go about developing your growth strategy, you should first consider the lower rungs of what are known as intensive growth strategies. Each new rung brings more opportunities for fast growth, but also more risk. If you’ve exhausted all steps along the intensive growth strategy path, you can then consider growth through acquisition or integrative growth strategies.
Our area’s of expertise
As ‘Business Expanders’ we are strongly biased towards (new) business ventures. We have a high degree of orientation towards the market. The role we play is market-driven. We implement firm’s offering to new geographic markets and customer domains.
- Product development
- Market development
- Value chain integration
- Joint Ventures, Alliances, M&A