Market Positioning

Industrial Organization and the organization of industries

Market Positioning

Market Positioning is concerned with the impact on strategy of the external environment, the organization’s strategic capability,  the organization’s goals and the organization’s culture.

The mission of regular Market Positioning is to improve productivity and efficiency inside the Industry Transition system world through people, process, technology and data so that Corporate Development can achieve operational goals. This type of Market Positioning is typically more reactive in terms of strategy creation, but serves a core function for Corporate Development.

The mission for strategic Market Positioning on the other hand is to improve the effectiveness and innovativeness of the Industry Transition system world through people, process, technology and data so that Corporate Development can achieve strategic goals including searching out “white space” in the industry, performing different activities from rivals’ and performing similar activities in different ways. This type of Market Positioning is proactive in terms of strategy creation and delivery.