Industrial Organization and the organization of industries
Market PositioningMarket Positioning is concerned with the impact on strategy of the external environment, the organization’s strategic capability, the organization’s goals and the organization’s culture.
The mission of regular Market Positioning is Industry Transition system driven through people, process and technology so that Product Engineering can achieve its Market goals and Corporate Development can achieve its organizational goals. This type of Market Positioning is typically more reactive in terms of strategy delivery, but serves a core function for the firm i.e. the implementation of new or improved Product and Paradigm entries.
The mission for proactive Market Positioning on the other hand is driving the Industry Transition system through people, process and technology so that Product Engineering can achieve its Market goals and Corporate Development can achieve its organizational goals. As said, this type of Market Positioning is proactive in terms of strategy creation, i.e. implementation of new or improved Product and Paradigm ideas.