Marketing Professionalization

The changing needs of a Marketing Org in the Age of Customer Transition

Marketing Professionalization

The opportunity has never been higher for Marketing Professionalization to step up from being button pushers to strategic contributors and enablers.

The mission of regular Marketing Professionalization is Customer Transition system driven through people, process and technology so that Product Engineering can achieve its marketing goals and Corporate Development can achieve its operational goals. This type of Marketing Professionalization is typically more reactive in terms of strategy delivery, but serves a core function for the firm i.e. the implementation of new or improved Position and Process entries.

The mission for proactive Marketing Professionalization on the other hand is driving the Industry Transition system through people, process and technology so that Product Engineering can achieve its marketing goals and Corporate Development can achieve its operational goals. As said, this type of Marketing Professionalization is proactive in terms of strategy creation, i.e. implementation of new or improved Position and Process ideas.