Customer Intimacy

Puts your customer at the heart of your business

Business Cluster: Customer Intimacy

Customer intimacy is a business strategy that seeks to understand specific client needs in order to deliver the ‘best total solution.’ It requires all top-level executives down to your support teams to buy-in and be ready to make the necessary investments to achieve this.

Customer intimacy is a business strategy that seeks to understand specific client needs in order to deliver the ‘best total solution.’ It requires all top-level executives down to your support teams to buy-in and be ready to make the necessary investments to achieve this.

Customer intimacy is a business strategy that seeks to understand specific client needs in order to deliver the ‘best total solution.’ It requires all top-level executives down to your support teams to buy-in and be ready to make the necessary investments to achieve this.


BCM subjects

  • Product innovation. Product innovation is a type of low-customer impact innovation that is more noticeable for the consumer and it is related either to the enhancement of a company’s older products, either to the development of new products which are based on new technologies or which solve new needs of a consumer.

  • Marketing innovation. Marketing innovation is a deployment of new marketing method that is associated with significant changes in the project, product construction or in packaging, distribution, promotion or pricing strategy. The purpose of marketing innovations is to satisfy consumers’ need better, to open new trade areas or new positioning of product on the market in order to boost sales. Marketing innovation is a type of medium-customer impact innovation.

  • Brand innovation. Innovation is perhaps the most important capability in business today. If your brand is your core asset, then innovation is about how you evolve and leverage this asset in changing markets. Products, manufacturing, and the majority of business activities can be achieved in partnership with others. Brand innovation is a type of high-customer impact innovation.