Blue Oceans


Blue ocean is a metaphor for those industries that may not exist or are not known about. This unknown space is not tainted with competition and demand has to be created here and not fought over. The opportunity for growth and profitability is ample and rapid. The rules of competition and operation have yet to be clearly defined and this renders competition irrelevant. So, in other words the blue ocean is a wider, deeper and unexplored market space with untapped potential.

The company’s differentiation comes from the fact that the company, its offering, and its value, is unique and distinct from every other available option. Value innovation takes precedence over competing blindly with a simultaneous focus on differentiation and cost effectiveness.