DIWANIYA | business development professionals<\/title><\/head><\/p>\n<h3>SALES\u00a0AND\u00a0BUSINESS DEVELOPMENT BOTH GROW YOUR BUSINESS, BUT IN DIFFERENT WAYS<\/strong><\/span><\/h3>\n<a href=\"https:\/\/www.diwaniya.eu\/blog\/wp-content\/uploads\/2018\/03\/golden-egg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-442\" src=\"https:\/\/www.diwaniya.eu\/blog\/wp-content\/uploads\/2018\/03\/golden-egg.jpg\" alt=\"\" width=\"1366\" height=\"768\" \/><\/a><\/p>\nWhat we noticed in our practice over the past few years, many Sales people stopped referring to themselves as \u201cSales\u201d and started to refer to themselves as\u00a0\u201cBusiness Development\u201d instead.<\/span><\/strong><\/span><\/p>\nWe assume they made this change because they think that\u00a0the term \u201cSales\u201d has some negative connotations, while the term \u201cBusiness Development\u201d is more neutral and therefore preferable. Whatever the reason,\u00a0this has created lots of\u00a0confusion around the term\u00a0\u201cBusiness Development\u201d. For example, most job specs\u00a0for what are clearly Sales roles\u00a0use the term Business Development in their title. Time to bring order to chaos.<\/p>\nBusiness Development versus Sales: What\u2019s the Difference?<\/span><\/strong><\/span><\/p>\nSales are all about selling company\u2019s products or services to end customers at an agreed price. Sales people\u00a0are in direct contact with potential customers (new sales) and\/or current customers (renewals, upgrades, and cross-sells).\u00a0Indeed, it is the process of identifying prospective end customers, then reaching them and persuading to act in a specific manner or accept company\u2019s proposition.<\/p>\nOn the contrary, Business development is a process of following the strategic opportunities, for the firm from a market-oriented perspective. Business Development is used to mean the generation of long term values for the firm. It represents the ideas, moves and initiatives that help the business in becoming more effective.<\/p>\nThere are many different Business Development strategies for growing a company. Sometimes, this is done through collaborating with another organization. A basic example would be Company A keeping an eye out for prospective clients for Company B, and referring prospects to one another.<\/p>\nThis could also mean developing completely new products together. One excellent example of this, is the collaboration with Apple and Nike in their Nike+ product. Nike+ is a platform that helps you track your exercise progress and results. Nike and Apple worked together to create software that tracks this on the mobile Apple devices and through Nike+ powered running shoes.<\/p>\nAs you can see, customer acquisition is just a small tenet of this entire partnership. Whereas Sales are all about the transaction between two parties, Business Development talks about the strategic relationship between two entities.<\/p>\n<blockquote>“Sales is the execution of the plan; Business Development is the creation and focus, and measurement, of that plan”<\/p><\/blockquote>\nJust to be clear, we are not\u00a0saying that Business Development\u00a0does not\u00a0overlap with Sales. In many instances, Business Development\u00a0works closely with Sales. \u00a0And in one instance \u2013 specifically when the company sells via the channel\u00a0\u2013 Business Development can be\u00a0part of Sales.<\/p>\nYou like to know more? <\/strong> \nGet in touch with DIWANIYA business development professionals and let us know what\u2019s on your mind and how we can help.<\/p>\nPlease contact us by email: <a href=\"mailto:info@diwaniya.nl\">info@diwaniya.nl<\/a>. We will reply as soon as possible. We love to hear from you.<\/p>\n\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?via=diwaniyabd\" class=\"twitter-share-button\" data-size=\"large\">Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"DIWANIYA | business development professionals SALES\u00a0AND\u00a0BUSINESS DEVELOPMENT BOTH GROW YOUR BUSINESS, BUT IN DIFFERENT WAYS What we noticed in our practice over the past few years, many Sales people stopped referring to themselves as \u201cSales\u201d and started to refer to themselves as\u00a0\u201cBusiness Development\u201d instead. We assume they made this change because they think that\u00a0the term… <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[5,6],"class_list":["post-1339","post","type-post","status-publish","format-standard","hentry","tag-business-development","tag-sales"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.diwaniya.eu\/blog\/wp-json\/wp\/v2\/posts\/1339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.diwaniya.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.diwaniya.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.diwaniya.eu\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diwaniya.eu\/blog\/wp-json\/wp\/v2\/comments?post=1339"}],"version-history":[{"count":27,"href":"https:\/\/www.diwaniya.eu\/blog\/wp-json\/wp\/v2\/posts\/1339\/revisions"}],"predecessor-version":[{"id":1443,"href":"https:\/\/www.diwaniya.eu\/blog\/wp-json\/wp\/v2\/posts\/1339\/revisions\/1443"}],"wp:attachment":[{"href":"https:\/\/www.diwaniya.eu\/blog\/wp-json\/wp\/v2\/media?parent=1339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diwaniya.eu\/blog\/wp-json\/wp\/v2\/categories?post=1339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.diwaniya.eu\/blog\/wp-json\/wp\/v2\/tags?post=1339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":1339,"date":"2018-03-26T13:34:55","date_gmt":"2018-03-26T11:34:55","guid":{"rendered":"http:\/\/www.diwaniya.eu\/blog\/?p=1339"},"modified":"2018-03-30T10:46:58","modified_gmt":"2018-03-30T08:46:58","slug":"business-development-versus-sales-whats-the-difference","status":"publish","type":"post","link":"https:\/\/www.diwaniya.eu\/blog\/business-development-versus-sales-whats-the-difference\/","title":{"rendered":"Business Development versus Sales: What\u2019s the Difference?"},"content":{"rendered":"