TO DEPLOY BUSINESS DEVELOPMENT IN MY ORGANIZATION?
Business Development is not a new thing. Every business develops on a continuous basis. What is new is that Business Development is being institutionalized as an organizational process, a new function and a new role in modern companies.
A company that wants to be at the forefront in its industry is getting more and more difficult. In this fast-paced global business environment, the ability to possess fact-based strategic foresight, deliver systematic exploration of new growth opportunities and to institutionalize a continuous drive to improve internal business practices is more important than ever.
An important condition for ensuring the continuity of a company is proper organizing of Business Development. Business Development will play an integrative role in modern organizations: Bridging the gap between strategic intent and organizational execution.
Business Development bridges the gap between strategic intent and organizational execution.
As such, successful Business Development solves three different tasks:
Investigate. Act as a catalyst for qualifying new opportunities, evaluate strategic positions, identify new market segments, qualify new market entry and support M&A activities
Orchestrate. Co-ordinate the strategic planning process, align performance measures with budgets, facilitate sharing of strategic learning, ensure ongoing follow-up and reporting and integrate strategic thinking into the annual planning cycle
Execute. Lead or support business portfolio optimization, lead or support process improvement programmes, lead or support organizational change processes and evaluate strategic investments