DIWANIYA | How to deploy business development?


Business Development is not a new thing. Every business develops on a continuous basis. What is new is that Business Development is being institutionalized as an organizational process, a new function and a new role in modern companies.

Successful Business Development plays an integrative role – bridging the gap between strategic intent and organizational execution – and solve three different tasks:

  • Investigate. Act as a catalyst for qualifying new opportunities, evaluate strategic positions, identify new market segments, qualify new market entry and support M&A activities

  • Orchestrate. Co-ordinate the strategic planning process, align performance measures with budgets, facilitate sharing of strategic learning, ensure ongoing follow-up and reporting and integrate strategic thinking into the annual planning cycle

  • Execute. Lead or support business portfolio optimization, lead or support process improvement programmes, lead or support organizational change processes and evaluate strategic investments