TO DEPLOY BUSINESS DEVELOPMENT
Business Development is not a new thing. Every business develops on a continuous basis. What is new is that Business Development is being institutionalized as an organizational process, a new function and a new role in modern companies.
Successful Business Development plays an integrative role – bridging the gap between strategic intent and organizational execution – and solve three different tasks:
Investigate. Act as a catalyst for qualifying new opportunities, evaluate strategic positions, identify new market segments, qualify new market entry and support M&A activities
Orchestrate. Co-ordinate the strategic planning process, align performance measures with budgets, facilitate sharing of strategic learning, ensure ongoing follow-up and reporting and integrate strategic thinking into the annual planning cycle
Execute. Lead or support business portfolio optimization, lead or support process improvement programmes, lead or support organizational change processes and evaluate strategic investments